Tony Teske
Art Direction, Design & Photography
WATER SKI CANADA - NATIONAL TEAM IDENTITY
ROLE: ART DIRECTOR | DESIGNER
Water Ski Canada has a long tradition of turning out some of the best waterskiers in the world, so it was a true honor when they asked me to redesign their national team identity. Every project deserves your best effort but when it comes to one of this magnitude, it was my duty to dig as deep as I could to ensure that the rich history was represented and that Canadian pride was on display. After several rounds of concept development and refinement I had designed a clean, strong identity that is both modern and nostalgic.
