ROLE: ART DIRECTOR | DESIGNER
Seasonal style guides are a chance to refresh your visuals throughout the year. As an Art Director and Designer, this presents the unique opportunity to create a “now you see it, now you don’t“ collection of assets and imagery that shines fresh light on your brand. Paired with unique photography from a new location and on-brand storytelling, the ‘23 Transition Style Guide took its cues from the desert of Southern California. This Omni Channel campaign was utilized across all avenues of Tommy Bahama’s visual footprint; website, email, paid & organic social media, print, in-store signage, and yearly promotional campaigns.