TOMMY BAHAMA TRANSITION STYLE GUIDE ‘23

ROLE: ART DIRECTOR | DESIGNER

Seasonal style guides are a chance to refresh your visuals throughout the year. As an Art Director and Designer, this presents the unique opportunity to create a “now you see it, now you don’t“ collection of assets and imagery that shines fresh light on your brand. Paired with unique photography from a new location and on-brand storytelling, the ‘23 Transition Style Guide took its cues from the desert of Southern California. This Omni Channel campaign was utilized across all avenues of Tommy Bahama’s visual footprint; website, email, paid & organic social media, print, in-store signage, and yearly promotional campaigns.

With the Coachella Valley serving as the backdrop for this seasonal photoshoot, our color palette leaned into desert imagery, while typography was inspired by vintage roadside signage.