ROLE: ART DIRECTOR | DESIGNER | DESIGN PRODUCTION | PHOTOGRAPHER
The 2016 Radar Waterskis encapsulates what I offer as a graphic designer and photographer. I was contracted to photograph the annual team action shoot in Eastern Washington as well as all the product in the studio and then put it all together in the yearly print catalog. Additionally I designed several graphics within the line itself including stand-up paddle boards, vests, gloves, etc.
When I'm given the opportunity to combine my photography as design skills in one project I'm always inspired and this years Radar catalog was hugely satisfying. A project such as this requires a lot of organization due to constantly shifting priorities and timeframes but it's the kind of scenario I thrive on.
Additionally I worked closely with both the Creative Director and Brand Manager to develop a piece that showcases the product cleanly and concisely and uses the great photography to full effect.