Tony Teske
Art Direction, Design & Photography
FUSION SALT REBRAND
ROLE: ART DIRECTOR | PRODUCTION DESIGNER | PHOTOGRAPHER
When redeigning the packaging for the Artisan flavored sea salt line, the goal was to make an instant connection with shoppers to the flavors they loved most. The solution was to put those all-natural ingredients on vivid display against a white background. The simple yet rich design pushes forth the message of clean labels that customers are looking for. Seeing this product line come to fruition with its 15 varieties is one of the more gratifying projects I’ve been a part of.
